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Speed Up Or Lose Out! Improving Web Site Download Speed
By Michael Cheney, www.magnet4web.com ©, Sat Dec 10th
So your web site's online and you've got high rankings in thesearch engines attracting lots of visitors. But the statisticstell you most of them are leaving after viewing just one page,what's gone wrong? One possible cause could be a slow download speed of your website's homepage or the web site as a whole. There is nothingworse than having to wait for a web site to load up. Studiesindicate that the majority of visitors will only wait 3 - 5seconds for a homepage to load up before clicking elsewhere. Ifyour homepage doesn't load up in this time (from a standardinternet connection) you are running the risk of losing lots ofvisitors before they've even read the content of the homepage. They Won't Hang Around!
You should
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always assume that most visitors will be connectingto the Internet using standard equipment - not super-chargedfast connections. The main culprits of slow download times for ahomepage are images. Just remember - every part of every webpage you view has to travel down the phone line and onto yourscreen - the larger the item the longer this will take tohappen. It is for this reason that you will sometimes notice thetext on a web page loads up on your screen before the images.This is because of the simple reason that images are larger infile size than text and therefore take longer to come down thephone line. The more large images you have your homepage the slower it willbe to download. Nobody is saying get rid of all images from ahomepage - as with many things in life - they key to success isbalance. Try not to sacrifice your web site's aesthetic forquicker download times but, at the same time, don't have largeimages or animations on the homepage, as these will take longerto download. Does Your Homepage Need To Go On A Diet? As a rule of thumb it is recommended that a homepage be around40 - 50 Kilobytes in size. Any larger and will be a slowdownloading homepage, any smaller and it will be quicker thanaverage. One of the best ways to decrease download times is toreduce the number of images being used or optimise them byreducing the number of colours they use or cropping themslightly. Other pages on your web site are less important than thehomepage when it comes to download speed as by this point userswill already have made the commitment to enter the main body ofthe web site and will therefore be willing to wait a littlelonger for the information they require. Michael Cheney, www.magnet4web.com © About the author:Michael Cheney is the Author of The Website Marketing BibleTM: "High five Michael! Your bible is superb! The world needs toread it and learn from it." - Jay Conrad Levinson, Author of"Guerrilla Marketing" http://www.websitemarketingbible.com
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