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The Number One Reason Most Websites Fail
By Michael Cheney, magnet4web.com (c), Sat Dec 10th
Failure, just like success, is measured differently by each andevery one of us. What one man treats as success another may viewas failure. For the purposes of this article a website thatfails is one that fails to attract and convert enough targetedvisitors into paying customers. Yeah - positive feedback fromyour website visitors is great but let's face it - we're all inthis ultimately to make more money. Websites do fail. Lots of them fail. You will see many of themevery day. Some of them fail to inspire or enthuse. Some fail toget found at all. Some fail to get completed. Some fail tounderstand the needs of the people visiting them. But there isan underlying common reason for all these failings.. "A Website? Yeah - We Got One Of Those Three Years Ago" Iguarantee you will have heard something similar to thisstatement before. Some people take the viewpoint that a websiteis something that gets done, the box gets ticked and that's ittaken care of. They
get a website because everyone else has oneand it seems like the right thing to do. They don't have abetter reason than that. The information they put on the websiteis copied directly out of their latest brochure complete withcompany history, MD's mug shot and crappy photo of the offices.And that's it. The site goes live and they tick the box..
"The Internet Sucks - We Don't Get Any Business From It" That'swhat these people say three years after their brochure websitewent live. It's been unchanged in all that time, it uses Frames,has a counter on it, has some 'funky' scrolling text across thetop and an early 90s colour scheme. Why on earth haven't theygot any business from it?! And this my friends, is the numberone reason most websites fail - the business owners treat thedecision to get a website like it's the least important thingthey will ever do. A necessary evil that has to be completed tokeep up with current trends. Businesses like this will never getany business from their website and they don't deserve to! Your Competitor Is Driving A Truck Towards You - Stand Still AndYou're Dead It's that simple. Keep moving. Developing a websitethat brings you business is not a task it is a lifelongdedication to ongoing learning, application of new knowledge andcontinuous improvement. Keep moving, keep learning, keepimproving your website, keep it up to date, overhaul it everytwo years, implement the latest technologies and industrypractices. Just remember what Darwin said; "It is not the strongest or the bravest that survive. It isthose that are most adaptable to change." Stand still and you will get hit by the truck. Keep moving andyou have a chance to remain in the race for success. Don't letlaziness or fear of change lead to your failure.. Michael Cheney Sales & Marketing Director, magnet4web.com (c) About the author:Michael Cheney is the Author of The Website Marketing BibleTM: "High five Michael! Your bible is superb! The world needs toread it and learn from it." - Jay Conrad Levinson, Author of"Guerrilla Marketing" http://www.websitemarketingbible.com
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