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Using This One Simple Word Helped Treble My Site's Profits
By Michael Cheney, Sat Dec 10th
This article is very important. In fact, the chances are it will give you more sales from yourwebsite. Now I'm not suggesting you're low on sales but we couldall do with more sales right? I first started using this word on my website about a year ago.Using the word changed the whole focus of my website, mybusiness and my life!
Sounds unbelievable doesn't it? But it's not, it's entirely true and I want to share it with you. You want to know what this word is don't you? Okay then - nomore messing around then. This word is the reason you are reading this article and thereason you carried on reading after the first paragraph. Haveyou guessed it already? The single most important word you needto use on your homepage is "YOU"!. You. You. You. Using 'YOU' Brings Success Using the word 'you' on your homepage can have dramatic effectson how effective your website is at converting visitors intoenquiries and sales. Using the word 'YOU' gets across yourbusiness' message in the only way that truly works - from thecustomer's point of view. Now you might be thinking this is all obvious stuff. And it is!But just remember to look at the next few homepages you visitand see how many site
owners are not following this simplest butmost effective of rules. Most businesses fall into the trap of wording things in this way: "We provide such and such a product. We are industry-leaders..We are based in .." What you should be doing is changing the entire angle and'voice' of your website around from an anonymous corporate'brochure-type-speak' into a more personal YOU-focused angle.Take a look at my homepage and you'll see what I mean -www.websitemarketingbible.com . Now take a look at your homepage- how many 'YOU's have you got on your page? So Why Is Using 'YOU' So Important? Because YOU are the most important thing in YOUR universe. Youdon't want to hear about me, my company, what we do or what ourstrengths are - you want to hear what's in it for YOU. Studies show that you should have around 70% of all sales andmarketing literature comprised of words like 'YOU', 'YOUR','YOURS' etc. This might seem like an uphill struggle at firstand your initial attempts might not read too well but you willsoon get the hang of it. Can You Play YOU-Gymnastics? You can actually start treating it like a game. It takes timebut eventually you will master the skill of turning any sentencearound from a 'WE', 'US' or 'OUR' statement into a 'YOU' or'YOUR' statement. I urge you to revamp your homepage and get rid of any 'WE's or'OUR's that you have and reword everything to put the customerat the heart of the matter. Now we're just talking about thehomepage here but really you should be applying this principleto your entire website. How The Word "YOU" Changed My Life When I first learned of this golden rule it changed my websitetotally. I went from talking about my business and products onthe site to talking directly to my customers and putting thingsacross in a way which meant most to THEM. It also made me take astep back and re-draft all my corporate literature adopting thissame YOU principle. But the story doesn't end there.. I realised that putting 'YOU' at the heart of my businesscommunications and my business as a whole was actually thestarting point for something far deeper. Ask any successfulperson and they will tell you that 'givers gain' - that is, ifyou give first and receive second you will achieve more than theperson who takes first and thinks of giving afterwards. It was then that I realised that I needed to start putting the'YOU' at the centre of my whole life. I realised that to everyother single person in the world - they were the most importantthing that existed. I listened more and made better relationships. I empathised more and made more sales. I gave more and felt more rewarded. I could go on but feel that YOU need to go off now and startimplementing this powerful technique for YOUR website! I wish YOU great success! Michael Cheney Author of The Website Marketing BibleTM About the author:Michael Cheney is the Author of The Website Marketing BibleTM: "High five Michael! Your bible is superb! The world needs toread it and learn from it." - Jay Conrad Levinson, Author of"Guerrilla Marketing" http://www.websitemarketingbible.com
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