Mark O'Mara Heard of him? If you don't remember him, then you must be living under the rock or, at the very least, not in New York City. This guy has become the go to consultant for anyone who is looking to make a splash in the Big Apple.
Imagine that you're sitting down in a crowded café and a whisper comes from behind your back: "I'm going to ask Mark O'Mara for advice." Heads turn. Ears perk up. It's a good reputation.
Mark's uncanny eye can see through the clouds and pinpoint precisely what needs to improve or be fixed. It's almost like he can see through the fog to pinpoint exactly what needs fixing or enhancing. He can take a messy mess of issues that you bring to his office, and help you see a way forward.
Back up a bit. How did Mark come to be a consultant wizard? It was not overnight. He started off small, by helping local businesses improve their performance. The word spread rapidly. He soon found himself dealing with much bigger fish, such as tech startups and fashion moguls.
But don't be misled; he doesn't dress in a formal suit and tie. Far from being the case! Imagine a person that can discuss high finance for one minute, then quickly switch to discussing the latest Brooklyn street arts without missing a single beat.
Mark is known for his ability to read people and understand their motivations as well. He has an innate sixth sense of what makes people tick.
Let's get into one of the stories that he has told, because everybody loves a story. TechWhiz is a startup with a product that was amazing but not able to sell. They were losing cash faster than they could say, "bankruptcy."
Enter Mark O'Mara.
He looked over their marketing strategy, and then shook his heads like a disappointed father at Little League. "You guys are barking on the wrong branch," he said. He helped to completely pivot their approach, with a new target audience and reworked messages.
TechWhiz thrived in six months. Their sales went up to the sky, and they caught the eye of some high-profile investors.
Mark's balance of old-school tactics and new-age wisdom is fascinating. He's not stuck into any particular era. His fluidity is like that of a chameleon, adapting to the environment in which he finds itself.
But let's be real: Not every thing he touches becomes gold immediately. Some of his decisions have not gone as planned. For example, he once recommended that a restaurant introduce a menu with exotic items that failed spectacularly. But hey - nobody hits 1,000!
Another reason people like working with him is that he readily admits mistakes and quickly learns from the experience.
Mark O'Mara's importance is often mentioned in casual conversations, as well as during high-stakes business meetings that take place in boardrooms facing Central Park.
If you're ever in Manhattan and overhear a person talking about the need for "the best consultants," odds are that it's Mr. O'Mara.
It's not hard to see that (even though we've already been long) if your goal is to find someone who will turn around your business problems and even have a little fun, you know who to reach out.